If your B2B startup is still doing spray-and-pray digital marketing, we need to talk. At some point, chasing random leads on LinkedIn and crossing your fingers for inbound magic stops working. So you start wondering, “Maybe we should try ABM?” Let’s break it down. What ABM is, what it’s not, and why it might actually be the smartest marketing move you’ve made in a while. So, What Is Account-Based Marketing (ABM)? At its core, account-based marketing is simple: instead of tryi