PR for Bikeep & Rimi

PR, Media Management, Photoshoot

This collaboration between Bikeep and Rimi aimed to spotlight a shared commitment to safer, more sustainable urban movement. As a result, new Bikeep smart bike parking stations were installed in front of Rimi stores across Tallinn and Tartu — creating a meaningful infrastructure upgrade for cyclists in Estonia.

To support the campaign, Bikeep partnered with Rimi’s marketing team to craft a bilingual press release (Estonian + English), organize a brand-aligned photoshoot on-site, and lead press pitching to ensure strong media coverage. The launch also included coordinated social media activation on both brands’ channels, helping the story reach customers and commuters alike.

This project combined retail visibility, urban innovation, and cross-brand storytelling — making it one of Bikeep’s most publicly visible campaigns in Estonia to date.